Circularity & Conscious Consumption
Pop Rose is on a mission to redefine fashion consumption through circularity and conscious choices. We believe in wear more, waste less. Our commitment to circular fashion involves designing timeless pieces, encouraging responsible consumption, and exploring innovative solutions for recycling and repurposing. By promoting a mindset of conscious consumption, we aim to minimize environmental impact and foster a community that cherishes and renews the life of each garment.
Lower Impact Packaging
Pop Rose is committed to reducing our environmental footprint, and that commitment extends to our packaging practices. We embrace lower impact packaging solutions to minimize waste and promote sustainability. Our packaging is thoughtfully designed with eco-friendly materials, ensuring that your Pop Rose experience is not only stylish but also considerate of our planet. From recycled materials to minimalistic designs, our lower impact packaging reflects our dedication to a more sustainable and responsible future.
Circular Fashion
Circular fashion is at the heart of our design philosophy. Pop Rose believes in creating pieces that endure beyond seasons, transcending the traditional linear fashion model. Our commitment to circular fashion involves designing timeless, durable garments that encourage a mindset of wear more, waste less. Through initiatives like take-back programs and responsible end-of-life considerations, Pop Rose actively contributes to a circular fashion economy, where each garment has a second life, reducing the overall environmental impact.
Care-To-Wear
How to better care for your clothes.
The fashion choices we make and consideration of the materials we purchase have an important impact on the industry and our environment. However, we can also reduce our footprint by caring for our clothes more consciously at home.
By taking care of our clothes thoughtfully we can successfully prolong their life as well as reduce our carbon footprint.
Cool It
Washing clothes at a higher temperature increases the energy used and can cause a garment to lose its quality faster. By choosing the cold cycle next time you wash your clothes, you can not only reduce your environmental impact by consuming less energy but also help extend the lifespan of your garment.
Be Gentle
All of us are guilty of not reading our care labels-but they are there for a reason! Each garment should be cared for in a way that preserves the fabric to ensure we’re not damaging the product in harsh conditions.Wool, denim and your delicates all have different care instructions in order to extend the lifespan of the fabricWe also really recommend investing in products which reduce microfibre shedding.
Wash Inside, Dry Outside
When washing our clothes, turn the garments inside out to limit the wear and tear of the item. In terms of drying the items, where possible, air dry them outside. Air drying is also better for your clothes and the planet compared to tumble drying which uses a lot of energy to run and can cause fibre to deteriorate faster.
Washing garments too often can cause damage to the fibre and decrease their lifespan. If an item isn’t dirty but just needs freshening up try hanging it outside to air first. Try it with your denim, coats and jackets.
Buy Eco-friendly
Laundry powders and detergents can commonly contain harsh substances sourced from fossil fuels. When purchasing your laundry products, look out for brands that have ingredients that are kinder to the environment as well. as those that have more sustainable packaging.
Find out more about our targets and initiatives across our Sustainability Positive strategy pillars below
Diversity, Inclusion & Belonging
Fair & Ethical Sourcing
